M80 has expanded its ownership group with the world No. 3-ranked international tennis star Daniil Medvedev joining the team. <\/p>
In a statement shared with Dot Esports, Medvedev said “I\u2019m looking forward to contributing to the growth of the company and giving fans more ways to engage with M80.”<\/p>
In addition to playing tennis, the Russian superstar, who has won 20 ATP singles titles and the 2021 U.S. Open, is a Rainbow Six: Siege<\/em> player at heart. He was named an official ambassador<\/a> for the game by Ubisoft on Aug. 29, 2023. <\/p>
In addition to joining the ownership group, M80 said Medvedev will help “incorporate traditional sports psychology” across its teams. M80 is less than a year old and was officially founded in December 2022 after CEO and co-founder Marco Mereu exited XSET<\/a>\u2014a team he also co-founded. <\/p>
Medvedev is far from the only sports star to enter the world of esports. Just this week, soccer legend Lionel Messi became the co-owner of KR\u00dc Esports<\/a> alongside former teammate Sergio Aguero. The fingerprints of global sports stars dot the esports landscape, from investments in esports teams and orgs to casual streaming, although several investors have become wary and tired of the unstable industry<\/a>. <\/p>
