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Kill the Justice League is commiting PR suicide, but there\u2019s a silver lining<\/title>\n<meta name=\"description\" content=\"Suicide Squad could be dead on arrival, but there's a light at the end of the disastrous PR tunnel.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dotesports.com\/suicide-squad\/news\/suicide-squad-kill-the-justice-league-is-commiting-pr-suicide-but-theres-a-silver-lining\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Suicide Squad: Kill the Justice League is commiting PR suicide, but there\u2019s a silver lining\" \/>\n<meta property=\"og:description\" content=\"Suicide Squad could be dead on arrival, but there's a light at the end of the disastrous PR tunnel.\" \/>\n<meta property=\"og:url\" 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Loves writing, games, and writing about games. Began working in the industry in 2018 with esports.com, before moving to earlygame.com, and later joining the Dot Esports staff. 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Stoilov","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dotesports.com\/#\/schema\/person\/image\/bf6c690bbf62d3e2675e55e54be967e3","url":"https:\/\/secure.gravatar.com\/avatar\/1c0d9f4239a65a0bbcc1e74ac9d09dfa?s=96&d=mm&r=g&resize=96%2C96","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1c0d9f4239a65a0bbcc1e74ac9d09dfa?s=96&d=mm&r=g&resize=96%2C96","caption":"Kiril Stoilov"},"description":"Dot Esports general gaming writer. Loves writing, games, and writing about games. Began working in the industry in 2018 with esports.com, before moving to earlygame.com, and later joining the Dot Esports staff. Though a single player gamer at heart, he can be seen noobing around CS:GO lobbies.","url":"https:\/\/dotesports.com\/author\/kirilstoilov"}]}},"raw_content":"Usually when you\u2019re trying to sell a product, you want to make it look like best deal in town, but Warner Bros. apparently didn\u2019t get the memo. Each passing day makes Suicide Squad: Kill the Justice League look worse, but there may be a silver lining behind all the PR madness. Suicide Squad\u2019s entire concept sounds like it was deliberately designed to turn people off. It\u2019s a full-price live-service game with a seasonal release approach that's practically guaranteed to delve into microtransactions, as they're inherently tied to the live-service model. If that wasn\u2019t enough, Warner Bros. just took things a step further, restricting any and all pre-launch reviews of Suicide Squad by refusing to send out review codes until the servers go live\u2014something that won\u2019t happen until launch day. This means no one will be able to properly review it until at least a couple days after it\u2019s out for everyone to purchase. It\u2019s not like pre-orders aren\u2019t a thing already, but not preventing reviews prior to release is widely regarded as the clearest red flag there is---the logic being that if your game is any good, you'd want reviewers to make that known ahead of launch, so more people take notice and purchase your product. There\u2019s no denying this bizarre PR campaign is making Suicide Squad look like a guaranteed disaster. Maybe not Lord of the Rings: Gollum levels of disaster, but a disaster nonetheless. But in spite of everything, I'll try to be the positive guy in the room. Even though Suicide Squad looks like it'll live up to its name by committing PR suicide before it\u2019s even out, there\u2019s a silver lining: We already know exactly what to expect, and can make an educated decision about whether to buy it based on the information kindly provided by Warner Bros\u2019 PR team. We can\u2019t accuse the publisher or developer of lying or deception, and we can\u2019t claim we were let down, because let\u2019s be real, the expectations for Suicide Squad are lower than grass right now. It\u2019s just us, our wallet, and a game that has to convince us the hard way that it\u2019s worth getting our wallets involving at all. In a way, the pre-launch campaign did gamers a favor. Now, we can go into Suicide Squad with zero expectations, and at the worst, have our expectations confirmed. Best case scenario, we get a much better product than Warner Bros. is making it out to be. Suicide Squad only has one direction to go from here, and that\u2019s up. Would we have preferred a great product straight-up, with no caveats and no need to look for silver linings? Obviously, yes, but it\u2019s better to have a good game following bad PR than a flawless PR campaign promoting a dud. I'm rooting for Suicide Squad to defy the odds, because having one more enjoyable game to play is always a net positive for the gaming world, regardless of how it looks pre-launch.","apple_news_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/dotesports.com\/wp-content\/uploads\/2024\/01\/suicide_squad_kill_the_justice_league_02.jpg","_links":{"self":[{"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/posts\/1112115"}],"collection":[{"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/users\/2137"}],"replies":[{"embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/comments?post=1112115"}],"version-history":[{"count":7,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/posts\/1112115\/revisions"}],"predecessor-version":[{"id":1112206,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/posts\/1112115\/revisions\/1112206"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/media\/1084834"}],"wp:attachment":[{"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/media?parent=1112115"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/categories?post=1112115"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/tags?post=1112115"},{"taxonomy":"invoiceable_action","embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/invoiceable_action?post=1112115"},{"taxonomy":"internal-label","embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/internal-label?post=1112115"},{"taxonomy":"article_type","embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/article_type?post=1112115"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/coauthors?post=1112115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

{"id":1112115,"date":"2024-01-28T11:37:01","date_gmt":"2024-01-28T16:37:01","guid":{"rendered":"https:\/\/dotesports.com\/?p=1112115"},"modified":"2024-01-28T11:37:03","modified_gmt":"2024-01-28T16:37:03","slug":"suicide-squad-kill-the-justice-league-is-commiting-pr-suicide-but-theres-a-silver-lining","status":"publish","type":"post","link":"https:\/\/dotesports.com\/suicide-squad\/news\/suicide-squad-kill-the-justice-league-is-commiting-pr-suicide-but-theres-a-silver-lining","title":{"rendered":"Suicide Squad: Kill the Justice League is commiting PR suicide, but there\u2019s a silver lining"},"content":{"rendered":"

Usually when you\u2019re trying to sell a product, you want to make it look like best deal in town, but Warner Bros. apparently didn\u2019t get the memo. Each passing day makes Suicide Squad: Kill the Justice League<\/em> look worse, but there may be a silver lining behind all the PR madness.<\/p>

Suicide Squad<\/em>\u2019s<\/em> entire concept sounds like it was deliberately designed to turn people off. It\u2019s a full-price live-service game with a seasonal release approach<\/a> that’s practically guaranteed to delve into microtransactions, as they’re inherently tied to the live-service model.<\/p>

If that wasn\u2019t enough, Warner Bros. just took things a step further, restricting any and all pre-launch reviews of Suicide Squad<\/em><\/a> by refusing to send out review codes until the servers go live\u2014something that won\u2019t happen until launch day. This means no one will be able to properly review it until at least a couple days after it\u2019s out for everyone to purchase.<\/p>

It\u2019s not like pre-orders aren\u2019t a thing already, but not preventing reviews prior to release is widely regarded as the clearest red flag there is—the logic being that if your game is any good, you’d want reviewers to make that known ahead of launch, so more people take notice and purchase your product.<\/p>

\"An
I’m rooting for Suicide Squad<\/em><\/em> to have the last laugh and end up a decent game. Image via Rocksteady Studios <\/figcaption><\/figure>

There\u2019s no denying this bizarre PR campaign is making Suicide Squad<\/em> look like a guaranteed disaster. Maybe not Lord of the Rings: Gollum<\/em> levels of disaster<\/a>, but a disaster nonetheless. But in spite of everything, I’ll try to be the positive guy in the room.<\/p>

Even though Suicide Squad<\/em> looks like it’ll live up to its name by committing PR suicide before it\u2019s even out, there\u2019s a silver lining: We already know exactly what to expect, and can make an educated decision about whether to buy it based on the information kindly provided by Warner Bros\u2019 PR team.<\/p>

We can\u2019t accuse the publisher or developer of lying or deception, and we can\u2019t claim we were let down, because let\u2019s be real, the expectations for Suicide Squad<\/em> are lower than grass right now. It\u2019s just us, our wallet, and a game that has to convince us the hard way that it\u2019s worth getting our wallets involving at all. In a way, the pre-launch campaign did gamers a favor. Now, we can go into Suicide Squad<\/em> with zero expectations, and at the worst, have our expectations confirmed. Best case scenario, we get a much better product than Warner Bros. is making it out to be.<\/p>

Suicide Squad<\/em> only has one direction to go from here, and that\u2019s up. Would we have preferred a great product straight-up, with no caveats and no need to look for silver linings? Obviously, yes, but it\u2019s better to have a good game following bad PR than a flawless PR campaign promoting a dud. I’m rooting for Suicide Squad<\/em> to defy the odds, because having one more enjoyable game to play is always a net positive for the gaming world, regardless of how it looks pre-launch.<\/p>","protected":false},"excerpt":{"rendered":"

Suicide Squad could be dead on arrival, but there’s a light at the end of the disastrous PR tunnel.<\/p>\n","protected":false},"author":2137,"featured_media":1084834,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"gamurs_wordpress_blocks_hide_tags":true,"_is_affiliated":false,"dotesports_deal_href":"","dotesports_featured_video":"","_notify_users":2,"apple_news_api_created_at":"2024-01-28T16:37:06Z","apple_news_api_id":"b0942901-0a99-4f9c-8ff4-3bf33e4746b4","apple_news_api_modified_at":"2024-01-28T16:37:06Z","apple_news_api_revision":"AAAAAAAAAAD\/\/\/\/\/\/\/\/\/\/w==","apple_news_api_share_url":"https:\/\/apple.news\/AsJQpAQqZT5yP9DvzPkdGtA","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[47240],"tags":[],"invoiceable_action":[46996],"internal-label":[46551,47238],"article_type":[44127],"coauthors":[{"id":2137,"display_name":"Kiril Stoilov","user_login":"kirilstoilov","user_nicename":"kirilstoilov"}],"class_list":["post-1112115","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-suicide-squad","internal-label-gaming","internal-label-writer-pitch","article_type-feature"],"acf":[],"yoast_head":"\nSuicide Squad: Kill the Justice League is commiting PR suicide, but there\u2019s a silver lining<\/title>\n<meta name=\"description\" content=\"Suicide Squad could be dead on arrival, but there's a light at the end of the disastrous PR tunnel.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dotesports.com\/suicide-squad\/news\/suicide-squad-kill-the-justice-league-is-commiting-pr-suicide-but-theres-a-silver-lining\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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Loves writing, games, and writing about games. Began working in the industry in 2018 with esports.com, before moving to earlygame.com, and later joining the Dot Esports staff. Though a single player gamer at heart, he can be seen noobing around CS:GO lobbies.","url":"https:\/\/dotesports.com\/author\/kirilstoilov"}]}},"raw_content":"Usually when you\u2019re trying to sell a product, you want to make it look like best deal in town, but Warner Bros. apparently didn\u2019t get the memo. Each passing day makes Suicide Squad: Kill the Justice League look worse, but there may be a silver lining behind all the PR madness. Suicide Squad\u2019s entire concept sounds like it was deliberately designed to turn people off. It\u2019s a full-price live-service game with a seasonal release approach that's practically guaranteed to delve into microtransactions, as they're inherently tied to the live-service model. If that wasn\u2019t enough, Warner Bros. just took things a step further, restricting any and all pre-launch reviews of Suicide Squad by refusing to send out review codes until the servers go live\u2014something that won\u2019t happen until launch day. This means no one will be able to properly review it until at least a couple days after it\u2019s out for everyone to purchase. It\u2019s not like pre-orders aren\u2019t a thing already, but not preventing reviews prior to release is widely regarded as the clearest red flag there is---the logic being that if your game is any good, you'd want reviewers to make that known ahead of launch, so more people take notice and purchase your product. There\u2019s no denying this bizarre PR campaign is making Suicide Squad look like a guaranteed disaster. Maybe not Lord of the Rings: Gollum levels of disaster, but a disaster nonetheless. But in spite of everything, I'll try to be the positive guy in the room. Even though Suicide Squad looks like it'll live up to its name by committing PR suicide before it\u2019s even out, there\u2019s a silver lining: We already know exactly what to expect, and can make an educated decision about whether to buy it based on the information kindly provided by Warner Bros\u2019 PR team. We can\u2019t accuse the publisher or developer of lying or deception, and we can\u2019t claim we were let down, because let\u2019s be real, the expectations for Suicide Squad are lower than grass right now. It\u2019s just us, our wallet, and a game that has to convince us the hard way that it\u2019s worth getting our wallets involving at all. In a way, the pre-launch campaign did gamers a favor. Now, we can go into Suicide Squad with zero expectations, and at the worst, have our expectations confirmed. Best case scenario, we get a much better product than Warner Bros. is making it out to be. Suicide Squad only has one direction to go from here, and that\u2019s up. Would we have preferred a great product straight-up, with no caveats and no need to look for silver linings? Obviously, yes, but it\u2019s better to have a good game following bad PR than a flawless PR campaign promoting a dud. I'm rooting for Suicide Squad to defy the odds, because having one more enjoyable game to play is always a net positive for the gaming world, regardless of how it looks pre-launch.","apple_news_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/dotesports.com\/wp-content\/uploads\/2024\/01\/suicide_squad_kill_the_justice_league_02.jpg","_links":{"self":[{"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/posts\/1112115"}],"collection":[{"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/users\/2137"}],"replies":[{"embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/comments?post=1112115"}],"version-history":[{"count":7,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/posts\/1112115\/revisions"}],"predecessor-version":[{"id":1112206,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/posts\/1112115\/revisions\/1112206"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/media\/1084834"}],"wp:attachment":[{"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/media?parent=1112115"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/categories?post=1112115"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/tags?post=1112115"},{"taxonomy":"invoiceable_action","embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/invoiceable_action?post=1112115"},{"taxonomy":"internal-label","embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/internal-label?post=1112115"},{"taxonomy":"article_type","embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/article_type?post=1112115"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/coauthors?post=1112115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

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