Ahead of the upcoming North American LCS Summer Split, the league has acquired a brand new headline sponsor.<\/p>
Jersey Mike’s Subs, a sub sandwich franchise with more than 1,500 locations in the U.S., will be sponsoring the Summer Split that is set to start on June 16.<\/p>
“We believe this sponsorship is a great fit for Jersey Mike’s and LoL Esports fans alike, and look forward to connecting with the passionate League of Legends community each week,” said Rich Hope, Jersey Mike’s chief marketing officer in a press release<\/a>.<\/p>
Jersey Mike’s is the second non-endemic sponsor Riot Games has acquired since the league became franchised, according to the Esports Observer<\/a>. The first sponsor was insurance firm State Farm, which became the title sponsor of an on-stream segment called “State Farm Analysis Desk.”<\/p>