Twitch puts ads back on Amouranth\u2019s channel<\/title>\n<meta name=\"description\" content=\"Twitch admitted its poor communication was a "mistake."\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dotesports.com\/streaming\/news\/twitch-puts-ads-back-on-amouranths-channel\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Twitch puts ads back on Amouranth\u2019s channel\" \/>\n<meta property=\"og:description\" content=\"Twitch admitted its poor communication was a "mistake."\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dotesports.com\/streaming\/news\/twitch-puts-ads-back-on-amouranths-channel\" \/>\n<meta property=\"og:site_name\" content=\"Dot Esports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DOTesports\/\" \/>\n<meta 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Miceli","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dotesports.com\/#\/schema\/person\/image\/35d44703ca0b57da0d6fd155fcd86252","url":"https:\/\/dotesports.com\/wp-content\/uploads\/2020\/02\/21113932\/Cropped-Headshot.jpeg","contentUrl":"https:\/\/dotesports.com\/wp-content\/uploads\/2020\/02\/21113932\/Cropped-Headshot.jpeg","caption":"Max Miceli"},"description":"Senior Staff Writer. Max graduated from the University of North Carolina at Chapel Hill with a journalism and political science degree in 2015. He previously worked for The Esports Observer covering the streaming industry before joining Dot where he now helps with Overwatch 2 coverage.","sameAs":["https:\/\/x.com\/maxonlax"],"url":"https:\/\/dotesports.com\/author\/maxmiceli"}]}},"raw_content":"Popular hot tub streamer Amouranth put Twitch on blast early this week for removing advertisements from her channel. And today, the platform has reverted that decision. Twitch disabled Amouranth\u2019s ability to run advertisements on Monday, May 17 without telling her despite the streamer being a partner in good standing with the platform. After Amouranth spoke out about the issue on her stream and other social media platforms, Twitch responded today in a blog post, admitting that its failure to communicate was a \u201cmistake.\u201d \u201cWe recently suspended advertising on some channels that were flagged by the majority of our advertiser base and failed to notify them,\u201d Twitch said. \u201cWe should have alerted affected streamers to this change before it happened\u2014it was a mistake not to do so. We\u2019re working with individual creators to address their specific situations and restore ads where appropriate.\u201d Though Amouranth wasn\u2019t live on Twitch when the blog post was published, VODs on her channel started to have pre-roll advertisements once again with the caption \u201cStart watching Amouranth right after this ad break; stick around to support the channel!\u201d Twitch said that brands advertising on its website can \u201cdecide where and when their ads appear.\u201d \u201cThey can target or avoid specific categories of content and flag channels that don\u2019t meet their standards,\u201d Twitch said. \u201cThis means that Twitch, in rare cases, will suspend advertising on a channel at the advertisers\u2019 request.\u201d Twitch did not mention any specific streamers involved in this incident in its blog post, including Amouranth.\u00a0 In the same post, Twitch announced that it's expanding its wide breadth of categories to include a \u201cPools, Hot Tubs, and Beaches\u201d category specifically for streamers like Amouranth who regularly broadcast in swimwear. The platform also doubled down on its stance that hot tub streams are not against the community guidelines or terms of service. \u201cWhile we have guidelines about sexually suggestive content, being found to be sexy by others is not against our rules,\u201d Twitch said. \u201cTwitch will not take enforcement action against women, or anyone on our service, for their perceived attractiveness.\u201d","apple_news_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/dotesports.com\/wp-content\/uploads\/2021\/05\/19155202\/Amouranth-YT.png","_links":{"self":[{"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/posts\/401847"}],"collection":[{"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/users\/1771"}],"replies":[{"embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/comments?post=401847"}],"version-history":[{"count":2,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/posts\/401847\/revisions"}],"predecessor-version":[{"id":401865,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/posts\/401847\/revisions\/401865"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/media\/400962"}],"wp:attachment":[{"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/media?parent=401847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/categories?post=401847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/tags?post=401847"},{"taxonomy":"invoiceable_action","embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/invoiceable_action?post=401847"},{"taxonomy":"internal-label","embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/internal-label?post=401847"},{"taxonomy":"article_type","embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/article_type?post=401847"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/coauthors?post=401847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

{"id":401847,"date":"2021-05-21T15:45:36","date_gmt":"2021-05-21T20:45:36","guid":{"rendered":"https:\/\/dotesports.com\/?p=401847"},"modified":"2021-05-21T15:45:38","modified_gmt":"2021-05-21T20:45:38","slug":"twitch-puts-ads-back-on-amouranths-channel","status":"publish","type":"post","link":"https:\/\/dotesports.com\/streaming\/news\/twitch-puts-ads-back-on-amouranths-channel","title":{"rendered":"Twitch puts ads back on Amouranth\u2019s channel"},"content":{"rendered":"

Popular hot tub streamer Amouranth put Twitch on blast early this week for removing advertisements from her channel<\/a>. And today, the platform has reverted that decision.<\/p>

Twitch disabled Amouranth\u2019s ability to run advertisements on Monday, May 17 without telling her despite the streamer being a partner in good standing with the platform. After Amouranth spoke out about the issue on her stream and other social media platforms, Twitch responded today<\/a> in a blog post, admitting that its failure to communicate was a \u201cmistake.\u201d<\/p>

\u201cWe recently suspended advertising on some channels that were flagged by the majority of our advertiser base and failed to notify them,\u201d Twitch said<\/a>. \u201cWe should have alerted affected streamers to this change before it happened\u2014it was a mistake not to do so. We\u2019re working with individual creators to address their specific situations and restore ads where appropriate.\u201d<\/p>

Though Amouranth wasn\u2019t live on Twitch when the blog post was published, VODs on her channel started to have pre-roll advertisements once again with the caption \u201cStart watching Amouranth right after this ad break; stick around to support the channel!\u201d<\/p>

Twitch said that brands advertising on its website can \u201cdecide where and when their ads appear.\u201d<\/p>

\u201cThey can target or avoid specific categories of content and flag channels that don\u2019t meet their standards,\u201d Twitch said. \u201cThis means that Twitch, in rare cases, will suspend advertising on a channel at the advertisers\u2019 request.\u201d<\/p>

Twitch did not mention any specific streamers involved in this incident in its blog post, including Amouranth. <\/p>

In the same post, Twitch announced that it’s expanding its wide breadth of categories to include a \u201cPools, Hot Tubs, and Beaches\u201d category specifically for streamers like Amouranth who regularly broadcast in swimwear.<\/p>

The platform also doubled down on its stance that hot tub streams are not against the community guidelines or terms of service.<\/p>

\u201cWhile we have guidelines about sexually suggestive content, being found to be sexy by others is not against our rules,\u201d Twitch said. \u201cTwitch will not take enforcement action against women, or anyone on our service, for their perceived attractiveness.\u201d<\/p>","protected":false},"excerpt":{"rendered":"

Twitch admitted its poor communication was a “mistake.”<\/p>\n","protected":false},"author":1771,"featured_media":400962,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"gamurs_wordpress_blocks_hide_tags":true,"_is_affiliated":false,"dotesports_deal_href":"","dotesports_featured_video":"","_notify_users":1,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3286],"tags":[],"invoiceable_action":[],"internal-label":[],"article_type":[44125],"coauthors":[{"id":1771,"display_name":"Max 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Max graduated from the University of North Carolina at Chapel Hill with a journalism and political science degree in 2015. He previously worked for The Esports Observer covering the streaming industry before joining Dot where he now helps with Overwatch 2 coverage.","sameAs":["https:\/\/x.com\/maxonlax"],"url":"https:\/\/dotesports.com\/author\/maxmiceli"}]}},"raw_content":"Popular hot tub streamer Amouranth put Twitch on blast early this week for removing advertisements from her channel. And today, the platform has reverted that decision. Twitch disabled Amouranth\u2019s ability to run advertisements on Monday, May 17 without telling her despite the streamer being a partner in good standing with the platform. After Amouranth spoke out about the issue on her stream and other social media platforms, Twitch responded today in a blog post, admitting that its failure to communicate was a \u201cmistake.\u201d \u201cWe recently suspended advertising on some channels that were flagged by the majority of our advertiser base and failed to notify them,\u201d Twitch said. \u201cWe should have alerted affected streamers to this change before it happened\u2014it was a mistake not to do so. We\u2019re working with individual creators to address their specific situations and restore ads where appropriate.\u201d Though Amouranth wasn\u2019t live on Twitch when the blog post was published, VODs on her channel started to have pre-roll advertisements once again with the caption \u201cStart watching Amouranth right after this ad break; stick around to support the channel!\u201d Twitch said that brands advertising on its website can \u201cdecide where and when their ads appear.\u201d \u201cThey can target or avoid specific categories of content and flag channels that don\u2019t meet their standards,\u201d Twitch said. \u201cThis means that Twitch, in rare cases, will suspend advertising on a channel at the advertisers\u2019 request.\u201d Twitch did not mention any specific streamers involved in this incident in its blog post, including Amouranth.\u00a0 In the same post, Twitch announced that it's expanding its wide breadth of categories to include a \u201cPools, Hot Tubs, and Beaches\u201d category specifically for streamers like Amouranth who regularly broadcast in swimwear. The platform also doubled down on its stance that hot tub streams are not against the community guidelines or terms of service. \u201cWhile we have guidelines about sexually suggestive content, being found to be sexy by others is not against our rules,\u201d Twitch said. \u201cTwitch will not take enforcement action against women, or anyone on our service, for their perceived attractiveness.\u201d","apple_news_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/dotesports.com\/wp-content\/uploads\/2021\/05\/19155202\/Amouranth-YT.png","_links":{"self":[{"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/posts\/401847"}],"collection":[{"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/users\/1771"}],"replies":[{"embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/comments?post=401847"}],"version-history":[{"count":2,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/posts\/401847\/revisions"}],"predecessor-version":[{"id":401865,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/posts\/401847\/revisions\/401865"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/media\/400962"}],"wp:attachment":[{"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/media?parent=401847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/categories?post=401847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/tags?post=401847"},{"taxonomy":"invoiceable_action","embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/invoiceable_action?post=401847"},{"taxonomy":"internal-label","embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/internal-label?post=401847"},{"taxonomy":"article_type","embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/article_type?post=401847"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/coauthors?post=401847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}