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Max graduated from the University of North Carolina at Chapel Hill with a journalism and political science degree in 2015. He previously worked for The Esports Observer covering the streaming industry before joining Dot where he now helps with Overwatch 2 coverage.","sameAs":["https:\/\/x.com\/maxonlax"],"url":"https:\/\/dotesports.com\/author\/maxmiceli"}]}},"raw_content":"Subscription revenue split changes were on everyone\u2019s mind during the TwitchCon edition of Patch Notes today, and executives tasked with fielding questions did their best to make it sound like the move was best for all parties involved. The public relations spin was strong throughout the show as Twitch vice president of monetization Mike Minton told streamers they and the company are \u201cin this together,\u201d but this Dot Esports writer can\u2019t imagine that will make top streamers feel any better about the changes going into effect next June. Prior to TwitchCon, the platform announced through a letter by its president Dan Clancy that it is reducing the number of creators it offers 70-30 splits to for subscription revenue. Twitch will also cap 70-30 splits to the first $100,000 for those fortunate enough to earn them. While the show attempted to make it look like its hosts were asking hard hitting questions, Minton came prepared with calculated answers, but nothing he came forward with is going to put any of the affected streamers at ease. Directly answering a question about the change, Minton made his first deflection. \u201cWe did look at all possible options,\u201d he said. \u201cCould we offer 70-30 widely and broadly and the answer is no.\u201d Twitch has never offered all streamers a 70-30 subscription revenue share, so there wasn\u2019t much reason to suggest they truly considered the idea.\u00a0 Minton went on to plug Prime Gaming subscriptions, which are a part of Amazon Prime that allow people to subscribe to a channel without paying once every 30 days. In a convoluted fashion, he seemingly tried to suggest that, somehow, Prime subs help make up the difference between a 50-50 split and a 70-30 split. \u201cWhen you take and add up all the earnings that streamers earn from Prime subs, you add that to the rev share on the paid subscriptions, it equals above 65%,\u201d he said. \u201cBy the way, there\u2019s a whole bunch of Prime subs that go unredeemed every month so that 65% is growing.\u201d But, what Minton failed to mention was many creators with higher subscription revenue splits already benefit from Prime subscriptions. This isn\u2019t a new revelation and doesn\u2019t make a cut down to 50-50 any less painful for creators that were benefitting from a 70-30 deal. Perhaps the best explanation for changes that are coming didn\u2019t come from Minton, but instead the platform\u2019s Chief Product Officer Tom Verrilli. Asked what his team is doing to prove revenue share changes are justified, he started mentioning the features and tools Twitch is creating to help creators grow their brand. \u201cWe have to show up every day and make sure what we\u2019re doing is earning our share and make sure that we\u2019re adding value to streamers,\u201d Twitch chief product officer Tom Verrilli said. Among other things, Verrilli mentioned some of the slew of features Twitch announced and posted updates about prior to TwitchCon. Verrilli noted things like Chat Activity and Chat Cues can assist streamer growth. While it isn\u2019t necessarily Verrilli\u2019s job to justify revenue changes, it\u2019s difficult to suggest new features on the platform make those changes worthwhile. Twitch is known for actively adding new features to boost viewer engagement, but that isn\u2019t anything new. By the end of the show, it became increasingly evident execs weren\u2019t going to say anything that will hush critics. Minton even ended the show with a statement that came across as highly contradictory. \u201cThe thing that I hope that everyone walks away with here is that we are continuously focused on growing the pie, growing your paycheck,\u201d Minton said. \u201cYou make more money, we make more money, everybody wins.\u201d Growth is an important part of any company, but the platform quite literally announced plans to reduce many of its top Twitch creators\u2019 paychecks.","apple_news_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/dotesports.com\/wp-content\/uploads\/2022\/10\/09200923\/Minton-TwitchCon-2022.png","_links":{"self":[{"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/posts\/704254"}],"collection":[{"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/users\/1771"}],"replies":[{"embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/comments?post=704254"}],"version-history":[{"count":6,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/posts\/704254\/revisions"}],"predecessor-version":[{"id":704267,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/posts\/704254\/revisions\/704267"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/media\/704255"}],"wp:attachment":[{"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/media?parent=704254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/categories?post=704254"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/tags?post=704254"},{"taxonomy":"invoiceable_action","embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/invoiceable_action?post=704254"},{"taxonomy":"internal-label","embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/internal-label?post=704254"},{"taxonomy":"article_type","embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/article_type?post=704254"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/coauthors?post=704254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

Twitch execs have tried to justify 50-50 subscription revenue share, but we\u2019re not really convinced<\/title>\n<meta name=\"description\" content=\"They didn't necessarily do that best job though.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dotesports.com\/streaming\/news\/twitch-execs-try-to-justify-50-50-subscription-revenue-share-during-twitchcon\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Twitch execs have tried to justify 50-50 subscription revenue share, but we\u2019re not really convinced\" \/>\n<meta property=\"og:description\" content=\"They didn't necessarily do that best job though.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dotesports.com\/streaming\/news\/twitch-execs-try-to-justify-50-50-subscription-revenue-share-during-twitchcon\" 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Miceli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/dotesports.com\/streaming\/news\/twitch-execs-try-to-justify-50-50-subscription-revenue-share-during-twitchcon#article\",\"isPartOf\":{\"@id\":\"https:\/\/dotesports.com\/streaming\/news\/twitch-execs-try-to-justify-50-50-subscription-revenue-share-during-twitchcon\"},\"author\":{\"name\":\"Max Miceli\",\"@id\":\"https:\/\/dotesports.com\/#\/schema\/person\/c69a0d1b8fa023cc3abc84fc8c3a685f\"},\"headline\":\"Twitch execs have tried to justify 50-50 subscription revenue share, but we\u2019re not really 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Max graduated from the University of North Carolina at Chapel Hill with a journalism and political science degree in 2015. He previously worked for The Esports Observer covering the streaming industry before joining Dot where he now helps with Overwatch 2 coverage.\",\"sameAs\":[\"https:\/\/x.com\/maxonlax\"],\"url\":\"https:\/\/dotesports.com\/author\/maxmiceli\"}]}<\/script>\n","yoast_head_json":{"title":"Twitch execs have tried to justify 50-50 subscription revenue share, but we\u2019re not really convinced","description":"They didn't necessarily do that best job though.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dotesports.com\/streaming\/news\/twitch-execs-try-to-justify-50-50-subscription-revenue-share-during-twitchcon","og_locale":"en_US","og_type":"article","og_title":"Twitch execs have tried to justify 50-50 subscription revenue share, but we\u2019re not really convinced","og_description":"They didn't necessarily do that best job 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Miceli","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dotesports.com\/#\/schema\/person\/image\/35d44703ca0b57da0d6fd155fcd86252","url":"https:\/\/dotesports.com\/wp-content\/uploads\/2020\/02\/21113932\/Cropped-Headshot.jpeg","contentUrl":"https:\/\/dotesports.com\/wp-content\/uploads\/2020\/02\/21113932\/Cropped-Headshot.jpeg","caption":"Max Miceli"},"description":"Senior Staff Writer. Max graduated from the University of North Carolina at Chapel Hill with a journalism and political science degree in 2015. He previously worked for The Esports Observer covering the streaming industry before joining Dot where he now helps with Overwatch 2 coverage.","sameAs":["https:\/\/x.com\/maxonlax"],"url":"https:\/\/dotesports.com\/author\/maxmiceli"}]}},"raw_content":"Subscription revenue split changes were on everyone\u2019s mind during the TwitchCon edition of Patch Notes today, and executives tasked with fielding questions did their best to make it sound like the move was best for all parties involved. The public relations spin was strong throughout the show as Twitch vice president of monetization Mike Minton told streamers they and the company are \u201cin this together,\u201d but this Dot Esports writer can\u2019t imagine that will make top streamers feel any better about the changes going into effect next June. Prior to TwitchCon, the platform announced through a letter by its president Dan Clancy that it is reducing the number of creators it offers 70-30 splits to for subscription revenue. Twitch will also cap 70-30 splits to the first $100,000 for those fortunate enough to earn them. While the show attempted to make it look like its hosts were asking hard hitting questions, Minton came prepared with calculated answers, but nothing he came forward with is going to put any of the affected streamers at ease. Directly answering a question about the change, Minton made his first deflection. \u201cWe did look at all possible options,\u201d he said. \u201cCould we offer 70-30 widely and broadly and the answer is no.\u201d Twitch has never offered all streamers a 70-30 subscription revenue share, so there wasn\u2019t much reason to suggest they truly considered the idea.\u00a0 Minton went on to plug Prime Gaming subscriptions, which are a part of Amazon Prime that allow people to subscribe to a channel without paying once every 30 days. In a convoluted fashion, he seemingly tried to suggest that, somehow, Prime subs help make up the difference between a 50-50 split and a 70-30 split. \u201cWhen you take and add up all the earnings that streamers earn from Prime subs, you add that to the rev share on the paid subscriptions, it equals above 65%,\u201d he said. \u201cBy the way, there\u2019s a whole bunch of Prime subs that go unredeemed every month so that 65% is growing.\u201d But, what Minton failed to mention was many creators with higher subscription revenue splits already benefit from Prime subscriptions. This isn\u2019t a new revelation and doesn\u2019t make a cut down to 50-50 any less painful for creators that were benefitting from a 70-30 deal. Perhaps the best explanation for changes that are coming didn\u2019t come from Minton, but instead the platform\u2019s Chief Product Officer Tom Verrilli. Asked what his team is doing to prove revenue share changes are justified, he started mentioning the features and tools Twitch is creating to help creators grow their brand. \u201cWe have to show up every day and make sure what we\u2019re doing is earning our share and make sure that we\u2019re adding value to streamers,\u201d Twitch chief product officer Tom Verrilli said. Among other things, Verrilli mentioned some of the slew of features Twitch announced and posted updates about prior to TwitchCon. Verrilli noted things like Chat Activity and Chat Cues can assist streamer growth. While it isn\u2019t necessarily Verrilli\u2019s job to justify revenue changes, it\u2019s difficult to suggest new features on the platform make those changes worthwhile. Twitch is known for actively adding new features to boost viewer engagement, but that isn\u2019t anything new. By the end of the show, it became increasingly evident execs weren\u2019t going to say anything that will hush critics. 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Rokurou

https:\/\/clips.twitch.tv\/JazzyIncredulousDaikonKappaRoss-K-Tqb1kEe_vZn9-s <\/div><\/figure>

Among other things, Verrilli mentioned some of the slew of features Twitch announced and posted updates about prior to TwitchCon. Verrilli noted things like Chat Activity and Chat Cues can assist streamer growth.<\/p>

While it isn\u2019t necessarily Verrilli\u2019s job to justify revenue changes, it\u2019s difficult to suggest new features on the platform make those changes worthwhile. Twitch is known for actively adding new features to boost viewer engagement, but that isn\u2019t anything new.<\/p>

By the end of the show, it became increasingly evident execs weren\u2019t going to say anything that will hush critics. <\/p>

Minton even ended the show with a statement that came across as highly contradictory.<\/p>

https:\/\/clips.twitch.tv\/GoodCuteSalmonMingLee-gd2eZorV2JYDirwW <\/div><\/figure>

\u201cThe thing that I hope that everyone walks away with here is that we are continuously focused on growing the pie, growing your paycheck,\u201d Minton said. \u201cYou make more money, we make more money, everybody wins.\u201d<\/p>

Growth is an important part of any company, but the platform quite literally announced plans to reduce many of its top Twitch creators\u2019 paychecks.<\/p>","protected":false},"excerpt":{"rendered":"

They didn’t necessarily do that best job though.<\/p>\n","protected":false},"author":1771,"featured_media":704255,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"gamurs_wordpress_blocks_hide_tags":true,"_is_affiliated":false,"dotesports_deal_href":"","dotesports_featured_video":"","_notify_users":1,"apple_news_api_created_at":"2022-10-10T01:30:10Z","apple_news_api_id":"d84230a5-6191-4ac7-bdcd-f99305de16cb","apple_news_api_modified_at":"2022-10-10T01:30:10Z","apple_news_api_revision":"AAAAAAAAAAD\/\/\/\/\/\/\/\/\/\/w==","apple_news_api_share_url":"https:\/\/apple.news\/A2EIwpWGRSse9zfmTBd4Wyw","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3286],"tags":[43952],"invoiceable_action":[],"internal-label":[],"article_type":[44125],"coauthors":[{"id":1771,"display_name":"Max Miceli","user_login":"maxmiceli","user_nicename":"maxmiceli"}],"class_list":["post-704254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-streaming","tag-hide-from-homepage","article_type-news"],"acf":[],"yoast_head":"\n