Image via Blizzard Entertainment<\/figcaption><\/figure>
Each addition to Overwatch<\/em>\u2014each map, each new hero, each piece of expanded lore\u2014is part of Blizzard\u2019s mission to keep us playing Overwatch<\/em>. Every hint at immersion, or nod to past Blizzard titles, in Blizzard World is a ploy to keep us. The developer\u2019s intention certainly isn\u2019t malicious; there\u2019s no doubt that those who\u2019ve created Overwatch\u2019s <\/em>newest playground love<\/em> the game they\u2019ve created. But like Disney, Blizzard is a business that needs to continue to make money to survive, and to do that, its players need to be invested in its worlds.<\/p>
Blizzard World needs to be a place that players want to exist in for some time, especially as Overwatch<\/em> continues through its second year of existence. Unlike Disney, Blizzard World isn\u2019t something that exists, but it\u2019s something Blizzard wants us to want\u2014and we do.<\/p>","protected":false},"excerpt":{"rendered":"
Like Disney, Blizzard World is perfectly curated to capitalize on nostalgia.<\/p>\n","protected":false},"author":909,"featured_media":7623,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"gamurs_wordpress_blocks_hide_tags":true,"_is_affiliated":false,"dotesports_deal_href":"","dotesports_featured_video":"","_notify_users":1,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2],"tags":[],"invoiceable_action":[],"internal-label":[],"article_type":[],"coauthors":[{"id":909,"display_name":"Nicole Carpenter","user_login":"nicole_carpenter","user_nicename":"nicole-carpenter"}],"class_list":["post-7622","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-overwatch"],"acf":[],"yoast_head":"\nBlizzard World wants to be the happiest place on the internet<\/title>\n<meta name=\"description\" content=\"Like Disney, Blizzard World is perfectly curated to capitalize on nostalgia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dotesports.com\/overwatch\/news\/blizzard-world-nostalgia-19687\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blizzard World wants to be the happiest place on the internet\" \/>\n<meta property=\"og:description\" content=\"Like Disney, Blizzard World is perfectly curated to capitalize on nostalgia.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dotesports.com\/overwatch\/news\/blizzard-world-nostalgia-19687\" \/>\n<meta property=\"og:site_name\" content=\"Dot Esports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DOTesports\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-12-21T22:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-08-13T02:55:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dotesports.com\/wp-content\/uploads\/2018\/08\/11124342\/255e1032-0855-4284-82a4-f77111894462.jpg?resize=768,432\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"432\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nicole Carpenter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DotEsports\" \/>\n<meta name=\"twitter:site\" content=\"@DotEsports\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nicole Carpenter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/dotesports.com\/overwatch\/news\/blizzard-world-nostalgia-19687#article\",\"isPartOf\":{\"@id\":\"https:\/\/dotesports.com\/overwatch\/news\/blizzard-world-nostalgia-19687\"},\"author\":{\"name\":\"Nicole Carpenter\",\"@id\":\"https:\/\/dotesports.com\/#\/schema\/person\/b7de2775b60a49c4736ae3744b6dad59\"},\"headline\":\"Blizzard World wants to be the happiest place on the internet\",\"datePublished\":\"2017-12-21T22:00:00+00:00\",\"dateModified\":\"2018-08-13T02:55:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/dotesports.com\/overwatch\/news\/blizzard-world-nostalgia-19687\"},\"wordCount\":1006,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/dotesports.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/dotesports.com\/overwatch\/news\/blizzard-world-nostalgia-19687#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dotesports.com\/wp-content\/uploads\/2018\/08\/11124342\/255e1032-0855-4284-82a4-f77111894462.jpg\",\"articleSection\":[\"Overwatch\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/dotesports.com\/overwatch\/news\/blizzard-world-nostalgia-19687#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dotesports.com\/overwatch\/news\/blizzard-world-nostalgia-19687\",\"url\":\"https:\/\/dotesports.com\/overwatch\/news\/blizzard-world-nostalgia-19687\",\"name\":\"Blizzard World wants to be the happiest place on the internet\",\"isPartOf\":{\"@id\":\"https:\/\/dotesports.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/dotesports.com\/overwatch\/news\/blizzard-world-nostalgia-19687#primaryimage\"},\"image\":{\"@id\":\"https:\/\/dotesports.com\/overwatch\/news\/blizzard-world-nostalgia-19687#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dotesports.com\/wp-content\/uploads\/2018\/08\/11124342\/255e1032-0855-4284-82a4-f77111894462.jpg\",\"datePublished\":\"2017-12-21T22:00:00+00:00\",\"dateModified\":\"2018-08-13T02:55:14+00:00\",\"description\":\"Like Disney, Blizzard World is perfectly curated to capitalize on nostalgia.\",\"breadcrumb\":{\"@id\":\"https:\/\/dotesports.com\/overwatch\/news\/blizzard-world-nostalgia-19687#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/dotesports.com\/overwatch\/news\/blizzard-world-nostalgia-19687\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dotesports.com\/overwatch\/news\/blizzard-world-nostalgia-19687#primaryimage\",\"url\":\"https:\/\/dotesports.com\/wp-content\/uploads\/2018\/08\/11124342\/255e1032-0855-4284-82a4-f77111894462.jpg\",\"contentUrl\":\"https:\/\/dotesports.com\/wp-content\/uploads\/2018\/08\/11124342\/255e1032-0855-4284-82a4-f77111894462.jpg\",\"width\":1200,\"height\":675,\"caption\":\"Image via Blizzard Entertainment\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/dotesports.com\/overwatch\/news\/blizzard-world-nostalgia-19687#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/dotesports.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blizzard World wants to be the happiest place on the internet\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dotesports.com\/#website\",\"url\":\"https:\/\/dotesports.com\/\",\"name\":\"Dot Esports\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/dotesports.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/dotesports.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/dotesports.com\/#organization\",\"name\":\"Dot Esports\",\"url\":\"https:\/\/dotesports.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dotesports.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/dotesports.com\/wp-content\/uploads\/2020\/08\/05103313\/logo-dot_esports-mark-black.png\",\"contentUrl\":\"https:\/\/dotesports.com\/wp-content\/uploads\/2020\/08\/05103313\/logo-dot_esports-mark-black.png\",\"width\":300,\"height\":300,\"caption\":\"Dot Esports\"},\"image\":{\"@id\":\"https:\/\/dotesports.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/DOTesports\/\",\"https:\/\/x.com\/DotEsports\",\"https:\/\/www.instagram.com\/dotesports\/\",\"https:\/\/www.youtube.com\/channel\/UCckaIn-3KqLYfppkj4DeTAw\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/dotesports.com\/#\/schema\/person\/b7de2775b60a49c4736ae3744b6dad59\",\"name\":\"Nicole Carpenter\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dotesports.com\/#\/schema\/person\/image\/8dda26510ee02bcf0e7853a5742c7950\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1d490de021a98c4e1aa409a5b67164e0?s=96&d=mm&r=g&resize=96%2C96\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1d490de021a98c4e1aa409a5b67164e0?s=96&d=mm&r=g&resize=96%2C96\",\"caption\":\"Nicole Carpenter\"},\"description\":\"Nicole Carpenter is a reporter for Dot Esports. She lives in Massachusetts with her cat, Puppy, and dog, Major. She's a Zenyatta main who'd rather be playing D.Va.\",\"url\":\"https:\/\/dotesports.com\/author\/nicole-carpenter\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Blizzard World wants to be the happiest place on the internet","description":"Like Disney, Blizzard World is perfectly curated to capitalize on nostalgia.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dotesports.com\/overwatch\/news\/blizzard-world-nostalgia-19687","og_locale":"en_US","og_type":"article","og_title":"Blizzard World wants to be the happiest place on the internet","og_description":"Like Disney, Blizzard World is perfectly curated to capitalize on nostalgia.","og_url":"https:\/\/dotesports.com\/overwatch\/news\/blizzard-world-nostalgia-19687","og_site_name":"Dot Esports","article_publisher":"https:\/\/www.facebook.com\/DOTesports\/","article_published_time":"2017-12-21T22:00:00+00:00","article_modified_time":"2018-08-13T02:55:14+00:00","og_image":[{"width":768,"height":432,"url":"https:\/\/dotesports.com\/wp-content\/uploads\/2018\/08\/11124342\/255e1032-0855-4284-82a4-f77111894462.jpg?resize=768,432","type":"image\/jpeg"}],"author":"Nicole Carpenter","twitter_card":"summary_large_image","twitter_creator":"@DotEsports","twitter_site":"@DotEsports","twitter_misc":{"Written by":"Nicole Carpenter","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/dotesports.com\/overwatch\/news\/blizzard-world-nostalgia-19687#article","isPartOf":{"@id":"https:\/\/dotesports.com\/overwatch\/news\/blizzard-world-nostalgia-19687"},"author":{"name":"Nicole Carpenter","@id":"https:\/\/dotesports.com\/#\/schema\/person\/b7de2775b60a49c4736ae3744b6dad59"},"headline":"Blizzard World wants to be the happiest place on the internet","datePublished":"2017-12-21T22:00:00+00:00","dateModified":"2018-08-13T02:55:14+00:00","mainEntityOfPage":{"@id":"https:\/\/dotesports.com\/overwatch\/news\/blizzard-world-nostalgia-19687"},"wordCount":1006,"commentCount":0,"publisher":{"@id":"https:\/\/dotesports.com\/#organization"},"image":{"@id":"https:\/\/dotesports.com\/overwatch\/news\/blizzard-world-nostalgia-19687#primaryimage"},"thumbnailUrl":"https:\/\/dotesports.com\/wp-content\/uploads\/2018\/08\/11124342\/255e1032-0855-4284-82a4-f77111894462.jpg","articleSection":["Overwatch"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/dotesports.com\/overwatch\/news\/blizzard-world-nostalgia-19687#respond"]}]},{"@type":"WebPage","@id":"https:\/\/dotesports.com\/overwatch\/news\/blizzard-world-nostalgia-19687","url":"https:\/\/dotesports.com\/overwatch\/news\/blizzard-world-nostalgia-19687","name":"Blizzard World wants to be the happiest place on the internet","isPartOf":{"@id":"https:\/\/dotesports.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/dotesports.com\/overwatch\/news\/blizzard-world-nostalgia-19687#primaryimage"},"image":{"@id":"https:\/\/dotesports.com\/overwatch\/news\/blizzard-world-nostalgia-19687#primaryimage"},"thumbnailUrl":"https:\/\/dotesports.com\/wp-content\/uploads\/2018\/08\/11124342\/255e1032-0855-4284-82a4-f77111894462.jpg","datePublished":"2017-12-21T22:00:00+00:00","dateModified":"2018-08-13T02:55:14+00:00","description":"Like Disney, Blizzard World is perfectly curated to capitalize on nostalgia.","breadcrumb":{"@id":"https:\/\/dotesports.com\/overwatch\/news\/blizzard-world-nostalgia-19687#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dotesports.com\/overwatch\/news\/blizzard-world-nostalgia-19687"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dotesports.com\/overwatch\/news\/blizzard-world-nostalgia-19687#primaryimage","url":"https:\/\/dotesports.com\/wp-content\/uploads\/2018\/08\/11124342\/255e1032-0855-4284-82a4-f77111894462.jpg","contentUrl":"https:\/\/dotesports.com\/wp-content\/uploads\/2018\/08\/11124342\/255e1032-0855-4284-82a4-f77111894462.jpg","width":1200,"height":675,"caption":"Image via Blizzard Entertainment"},{"@type":"BreadcrumbList","@id":"https:\/\/dotesports.com\/overwatch\/news\/blizzard-world-nostalgia-19687#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/dotesports.com\/"},{"@type":"ListItem","position":2,"name":"Blizzard World wants to be the happiest place on the internet"}]},{"@type":"WebSite","@id":"https:\/\/dotesports.com\/#website","url":"https:\/\/dotesports.com\/","name":"Dot Esports","description":"","publisher":{"@id":"https:\/\/dotesports.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dotesports.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/dotesports.com\/#organization","name":"Dot Esports","url":"https:\/\/dotesports.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dotesports.com\/#\/schema\/logo\/image\/","url":"https:\/\/dotesports.com\/wp-content\/uploads\/2020\/08\/05103313\/logo-dot_esports-mark-black.png","contentUrl":"https:\/\/dotesports.com\/wp-content\/uploads\/2020\/08\/05103313\/logo-dot_esports-mark-black.png","width":300,"height":300,"caption":"Dot Esports"},"image":{"@id":"https:\/\/dotesports.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/DOTesports\/","https:\/\/x.com\/DotEsports","https:\/\/www.instagram.com\/dotesports\/","https:\/\/www.youtube.com\/channel\/UCckaIn-3KqLYfppkj4DeTAw"]},{"@type":"Person","@id":"https:\/\/dotesports.com\/#\/schema\/person\/b7de2775b60a49c4736ae3744b6dad59","name":"Nicole Carpenter","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dotesports.com\/#\/schema\/person\/image\/8dda26510ee02bcf0e7853a5742c7950","url":"https:\/\/secure.gravatar.com\/avatar\/1d490de021a98c4e1aa409a5b67164e0?s=96&d=mm&r=g&resize=96%2C96","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1d490de021a98c4e1aa409a5b67164e0?s=96&d=mm&r=g&resize=96%2C96","caption":"Nicole Carpenter"},"description":"Nicole Carpenter is a reporter for Dot Esports. She lives in Massachusetts with her cat, Puppy, and dog, Major. She's a Zenyatta main who'd rather be playing D.Va.","url":"https:\/\/dotesports.com\/author\/nicole-carpenter"}]}},"raw_content":"Nostalgia touches every inch of Overwatch\u2019s newest map, Blizzard World. Each of Blizzard\u2019s titles, save Overwatch, have their own individual areas of the park. Diablo has the Caldeum Market and the Den of Evil, Heroes of the Storm is represented with a themed arcade, StarCraft sees a Nydus Worm Slide, Hearthstone\u2019s got its own tavern, and World of Warcraft sprawls from an auction house to the Fargodeep Mine.A voice booms over the Blizzard World trailer: \u201cWhere you took your first steps in Azeroth. Where you confronted the lord of terror himself. Where you spawned your first zergling rush. Sometimes epic memories can only be made in an epic world. Your adventure. Your community. Your memories. See them come alive in your world.\u201dIf Disney World is the happiest place on Earth, Blizzard World is the happiest place on the internet. Every inch of the Overwatch map is curated to create wonder, to inspire memories. It\u2019s more than an Overwatch map\u2014it\u2019s a fantasy for hungry fans of Blizzard\u2019s games. And now, it\u2019s \u201creal.\u201dImage via Blizzard EntertainmentAnnounced at Blizzard\u2019s annual celebratory convention, BlizzCon, in November, Blizzard World isn\u2019t slated to release until early next year, but it is playable right now on Overwatch\u2019s test server. The crossover map will likely launch with a series of Overwatch skins inspired by Blizzard\u2019s other titles: Nova Widowmaker, Immortal Orisa, Barbarian Zarya, and Blackhand Doomfist are among the offerings coming early next year. The eight new Blizzard-themed skins are less of a nod towards the developer\u2019s titles and more like a finger-point straight at Blizzard\u2019s other characters.If for any amount of time your excitement for Overwatch has halted, it\u2019s these offerings that will pull you back in. For lore nerds, it\u2019s a chance to search for Easter eggs and references strung from Blizzard World\u2019s attractions. And for the gameplay focuses, it\u2019s a series of new streets to figure out.Related: Try out new Overwatch map Blizzard World on the PTR nowThe entrance to Blizzard World leads straight into the Hearthstone Tavern, which also operates as the player spawn room. Hearthstone music plays in the background, until you step outside the walls and into the World of Warcraft Stormwind entrance. And this music isn\u2019t just ethereal; it\u2019s actually coming from speakers set into Blizzard World\u2019s landscape, much like you\u2019d find at Disney World or other theme parks.It\u2019s the immersiveness of these theme parks, both Disney World and Blizzard World, that poke at our need for nostalgia. It\u2019s created to be exactly what we\u2019re looking for from the place itself; the happiest place on earth (or the internet) isn\u2019t a coincidence. It\u2019s perfectly crafted to be exactly what it is.Image via Blizzard EntertainmentDisney World is, as business magazine Fast Company put it, \u201ceffortlessly magical,\u201d despite the questionable labor and capitalist desire that fuels the whole charade. Everything is perfect\u2014each detail is intentional, down to what you smell as you stroll down Main Street U.S.A. Disney is able to capture our sense of smell by using a device called the Smellitzer, created by Disney\u2019s team of problem-solving creatives, called Imagineers, to influence experience. It\u2019s nostalgia, experience, and even marketing.Of course, we can\u2019t smell Blizzard World\u2019s sizzling death wings (a nod to Deathwing, the Destroyer) as we push the payload toward the Snaxxramas food stand (again, a reference to World of Warcraft). Blizzard can\u2019t hijack our sense of smell as if Blizzard World were a theme park, but it\u2019s unquestionable that it would if it could. It\u2019s the ultimate immersion, and it's that immersion that game designers often strive for.There's no cow level.Blizzard ramps up the sense of nostalgia and magic to really draw us into the fantasy of the map, whether it\u2019s a StarCraft spawning pool water park or Diablo-themed rollercoaster. There are nods to Blizzard\u2019s biggest fans\u2014the fans who know\u2014strewn across the park. \u201cThere is no cow level,\u201d a few signs read. For the uninitiated (and that included me, before I started researching it), the secret cow level is a hidden area in Diablo 2, and as you may have guessed, it\u2019s filled with cows.In World of Warcraft\u2019s Flight of the Duskwood ride, there\u2019s a room down a corridor labeled only 131. Not only is it an Easter egg referencing Blizzard\u2019s first real-world street address, but it\u2019s also a tip of the hat to Disney\u2019s Club 33, which is a members-only club inside Disneyland, originally labeled only with a 33 on the door.Magical interactions like this continue throughout Overwatch\u2019s Blizzard World, much like Disney\u2019s hidden mickeys scattered around the company's parks. Your experience isn\u2019t diminished if you don\u2019t spot them all, but they\u2019re little nods to those in know. You want to find more, so you come back.Image via Blizzard EntertainmentEach addition to Overwatch\u2014each map, each new hero, each piece of expanded lore\u2014is part of Blizzard\u2019s mission to keep us playing Overwatch. Every hint at immersion, or nod to past Blizzard titles, in Blizzard World is a ploy to keep us. The developer\u2019s intention certainly isn\u2019t malicious; there\u2019s no doubt that those who\u2019ve created Overwatch\u2019s newest playground love the game they\u2019ve created. But like Disney, Blizzard is a business that needs to continue to make money to survive, and to do that, its players need to be invested in its worlds.Blizzard World needs to be a place that players want to exist in for some time, especially as Overwatch continues through its second year of existence. Unlike Disney, Blizzard World isn\u2019t something that exists, but it\u2019s something Blizzard wants us to want\u2014and we do.","apple_news_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/dotesports.com\/wp-content\/uploads\/2018\/08\/11124342\/255e1032-0855-4284-82a4-f77111894462.jpg","_links":{"self":[{"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/posts\/7622"}],"collection":[{"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/users\/909"}],"replies":[{"embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/comments?post=7622"}],"version-history":[{"count":0,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/posts\/7622\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/media\/7623"}],"wp:attachment":[{"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/media?parent=7622"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/categories?post=7622"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/tags?post=7622"},{"taxonomy":"invoiceable_action","embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/invoiceable_action?post=7622"},{"taxonomy":"internal-label","embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/internal-label?post=7622"},{"taxonomy":"article_type","embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/article_type?post=7622"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/coauthors?post=7622"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
