Microsoft\u2019s Activision Blizzard deal has been an emotional rollercoaster and it\u2019s clearly taking its toll on both sides. The almost $69 billion deal has been a tennis match of proposals and rejections, with no solid footing placed in either court.<\/p>
Bobby Kotick, Activision Blizzard\u2019s CEO, shared that their relationship with Sony has been on a knife edge since the attempted acquisition and that Jim Ryan, PlayStation’s top dog, has been radio-silent with both Microsoft and Activision.<\/p>
Earlier this year, Ryan met with Margrethe Vestager<\/a>, the EU antitrust boss, to explore options regarding Microsoft’s acquisition. This then led Frank X. Shaw<\/a>, Microsoft’s communications director to claim that “I hear Sony is briefing people in Brussels claiming Microsoft is unwilling to offer them parity for Call of Duty if we acquire Activision.”<\/p>
“Nothing could be further from the truth,” he added.<\/p>
In recent news, the Microsoft Activision Blizzard deal has once again been questioned<\/a> by a Competition and Markets Authority<\/a>, with the CMA suggesting \u201cMicrosoft\u2019s proposed acquisition of Activision could result in higher prices, fewer choices, or less innovation for UK gamers.\u201d<\/p>
