The guidelines also have a list of prohibited branded content. While many of the prohibited brand categories seem understandable, like weapons and sexual services, it\u2019s worth noting that political content is also on that list, meaning creators are not allowed to run political ads. Additionally, while streamers are not allowed to do branded content for tobacco and cannabis, alcohol is apparently acceptable.<\/p>
Twitch hasn\u2019t posted on social media addressing these changes yet, but given the massively negative response to the guideline update, I\u2019d expect them to speak on it sooner rather than later.<\/p>
\u201cThis is bad for creators,\u201d Bussey tweeted. \u201cIncredibly anti-creator. I don\u2019t even know what to say.\u201d<\/p>
https:\/\/twitter.com\/zachbussey\/status\/1666141796521345031?s=20 <\/div><\/figure>
Bussey also noted that YouTube has similar policies regarding burned-in video ads specifically. Twitch’s approach to content creators finding third-party revenue sources seems to be even more aggressive, however.<\/p>
\u201cTwitch is actively testing first-party solutions to almost every way that creators currently earn money from third parties,\u201d Bussey said.<\/p>
The policy is set to go into effect on July 1.<\/p>","protected":false},"excerpt":{"rendered":"
The platform established new limitations to third-party branded content.<\/p>\n","protected":false},"author":1771,"featured_media":760789,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"gamurs_wordpress_blocks_hide_tags":true,"_is_affiliated":false,"dotesports_deal_href":"","dotesports_featured_video":"","_notify_users":2,"apple_news_api_created_at":"2023-06-06T19:50:50Z","apple_news_api_id":"b2fcde3b-508b-42e1-b405-5f90db58628f","apple_news_api_modified_at":"2023-06-06T19:50:50Z","apple_news_api_revision":"AAAAAAAAAAD\/\/\/\/\/\/\/\/\/\/w==","apple_news_api_share_url":"https:\/\/apple.news\/AsvzeO1CLQuG0BV-Q21hijw","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3286],"tags":[],"invoiceable_action":[],"internal-label":[46551],"article_type":[44125],"coauthors":[{"id":1771,"display_name":"Max Miceli","user_login":"maxmiceli","user_nicename":"maxmiceli"}],"class_list":["post-883453","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-streaming","internal-label-gaming","article_type-news"],"acf":[],"yoast_head":"\n
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Max graduated from the University of North Carolina at Chapel Hill with a journalism and political science degree in 2015. He previously worked for The Esports Observer covering the streaming industry before joining Dot where he now helps with Overwatch 2 coverage.","sameAs":["https:\/\/x.com\/maxonlax"],"url":"https:\/\/dotesports.com\/author\/maxmiceli"}]}},"raw_content":"New Twitch guidelines regarding branded content have the streaming community up in arms today, and one of the platform\u2019s most influential creators has made it clear that if this policy goes into effect, he might not stick around. After Twitch updated its guidelines today to include specifications regarding \u201cbranded content,\u201d which introduced restrictions that previously did not exist to a creator\u2019s ability to maximize paid partnerships with third-party brands, popular MMO streamer Asmongold expressed his disapproval in the best way he knew how.\u00a0 \u201cIf this change goes through, I will pursue a non-exclusive partnership with another platform,\u201d Asmongold said. Though he added that he might stream on Twitch occasionally, he made it clear that he no longer wanted to be a selling point for the platform if it had guidelines that were so extraordinarily unfriendly to creators. Related: Is Asmongold leaving Twitch for Kick? \u2018Just give me money\u2019 As streaming industry reporter Zach Bussey reported on Twitter this morning, the new guidelines included a limit to logo sizes for brands displayed on stream. Meanwhile, the change disallows streamers from having burned-in video, display, or audio advertisements from third-party brands. The guidelines also have a list of prohibited branded content. While many of the prohibited brand categories seem understandable, like weapons and sexual services, it\u2019s worth noting that political content is also on that list, meaning creators are not allowed to run political ads. Additionally, while streamers are not allowed to do branded content for tobacco and cannabis, alcohol is apparently acceptable. Twitch hasn\u2019t posted on social media addressing these changes yet, but given the massively negative response to the guideline update, I\u2019d expect them to speak on it sooner rather than later. \u201cThis is bad for creators,\u201d Bussey tweeted. \u201cIncredibly anti-creator. I don\u2019t even know what to say.\u201d Bussey also noted that YouTube has similar policies regarding burned-in video ads specifically. Twitch's approach to content creators finding third-party revenue sources seems to be even more aggressive, however. \u201cTwitch is actively testing first-party solutions to almost every way that creators currently earn money from third parties,\u201d Bussey said. The policy is set to go into effect on July 1.","apple_news_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/dotesports.com\/wp-content\/uploads\/2022\/12\/17140755\/Asmongold-Rich-Campbell.png","_links":{"self":[{"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/posts\/883453"}],"collection":[{"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/users\/1771"}],"replies":[{"embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/comments?post=883453"}],"version-history":[{"count":6,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/posts\/883453\/revisions"}],"predecessor-version":[{"id":883501,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/posts\/883453\/revisions\/883501"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/media\/760789"}],"wp:attachment":[{"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/media?parent=883453"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/categories?post=883453"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/tags?post=883453"},{"taxonomy":"invoiceable_action","embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/invoiceable_action?post=883453"},{"taxonomy":"internal-label","embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/internal-label?post=883453"},{"taxonomy":"article_type","embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/article_type?post=883453"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/coauthors?post=883453"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
