Permitted and prohibited brand sponsorship formats<\/h3>
The second section is the meat and bones of the branded content guidelines, and the cause of all the outrage. It states that Twitch has the rights to display, sell, and serve advertisements on streams. For that reason, streamers can no longer burn in, embed, or insert pre-recorded audio, display, and video advertisements into their streams themselves.<\/p>
On-stream brand overlays are permitted, but they need to be limited to three percent of the total screen size. Branded panels on channel pages, linking to websites that promote things, playing sponsored games, showcasing products in the background of a stream, and talking about, endorsing, and unboxing products or services on stream are all still permitted, too.<\/p>
