High-profile streamers are the rock stars of the internet age. They use engaging personalities and entertaining content to keep millions of viewers hooked on their streams. That benefits them and their careers, as well as the platforms they appear on.<\/p>
Platforms receive a percentage of every subscription a streamer has, but their main source of income is being paid to broadcast ads on streams. The more viewers a streamer has, the more these ads will be seen and the more money they will generate. High-profile streamers also increase traffic on a platform and make it seem like a destination place for others to follow.<\/p>
Because of that, high-profile streamers are a valuable asset to major platforms like Twitch, YouTube, and Kick, who need to compete with each other to sign them, resulting in lucrative contracts worth millions.<\/p>
As someone who has covered streamers for years, I have seen a number of them receive mind-blowing contracts. The value of these contracts is only getting bigger now that there are more platforms. Note, some are estimates since exact figures are yet to be confirmed.<\/p>