“We have done a lot of market research on Universes Beyond, [and] how much players like Universes Beyond tends to vary property to property,” Rosewater said, going into detail about the factors that make up how successful an outside IP is when MTG<\/em> comes knocking. The response was leveled at a fan who said they really enjoy card alterations and WotC’s efforts to expand outside of the general universe but disliked being “forced to use those IPs to get certain mechanical advantages.”<\/p>
Rosewater continued, saying not every Universes Beyond product had found its mark, but the design team kept to three major philosophies when creating a new set around a different IP: “The three biggest indicators: Are they fans of the property, does it do justice to the property, and does it feel like it fits Magic<\/em> as they think of Magic<\/em>?”<\/p>
