The article noted that Niantic had commissioned Statista to work on a report about Go<\/em> Fest’s impact, finding that “Pok\u00e9mon GO Fest generated +$200 million across the three cities that played host.” It then elaborated that $61 million of this was in tax revenue.<\/p>
Pok\u00e9mon Go <\/em>Fest New York stood out as the most impactful in terms of income and spending, earning $126 million and generating $26 million in tax revenue, making up a significant chunk of the overall findings. It wasn’t just the total stats that stood out here either, as the report found that the average spend per Go <\/em>Fest New York visitor was a whopping $795 in total. In comparison, the average spend per visitor for Madrid and Sendai was $669 and $407 respectively.<\/p>
Alongside the monetary impact of the event, the social impact was also significant. Niantic’s article pointed to a figure of 1.2 million Pok\u00e9mon Go<\/em> players joining forces across the three events, doing everything from meeting new people in the community for the first time to proposing to their partners.<\/p>
One of the most notable things about Pok\u00e9mon Go<\/em> Fest’s varied roster of locations is that it encourages players to travel to locations they’ve never visited before, giving them the chance to meet new community members and add previously unattainable regional Pok\u00e9mon to their collection. Pok\u00e9mon Go<\/em> Fest Madrid is the perfect example here\u201459 percent of attendees travelled to the event from outside of Spain, with the article elaborating that “nearly 40% of visitors expressed strong interest in returning to Madrid.”<\/p>
