The world\u2019s second biggest mobile phone carrier just doubled-down on its esports endeavor. British telecommunications company, Vodafone, signed<\/a> its first sponsorship deal with G2 Esports on Feb. 15, 2016. Today, G2 and Vodafone announced a renewed contract that extends the partnership for another year and brings it from a regional to the international level. <\/p>
\u201cWith our newest addition, we are bringing more force to our ambitious collaboration with Vodafone,\u201d said G2 owner Carlos \u201cocelote\u201d Rodr\u00edguez in a press release<\/a>. \u201cWe are committed to esports and are extremely glad to have such a strong partner sharing our passion and helping us to contribute to the growth and development of competitive gaming.\u201d<\/p>
Vodafone\u2019s engagement goes beyond traditional team sponsoring, too. In April 2016, the company launched a TV show<\/a> called \u201cGamers.” Broadcast on MTV, the show brought the daily life of the G2.Vodafone players to the audience\u2019s attention.<\/p>
Lately, team sponsorships from non-endemic companies are skyrocketing. Earlier this year, Astralis signed a contract with Audi that was worth just shy of $750,000<\/a>, SK Gaming secured a high six-figure sponsorship<\/a> from Visa, and Paris Saint-Germain signed two six-digit deals<\/a> in a week, just to name a few.<\/p>
