Free Fire<\/em> recently hit a new peak of 60 million daily active users, according to Sea Limited\u2019s fourth quarter and 2019 full results<\/a>, which were released earlier today. The company that owns Garena also revealed that the battle royale was the most downloaded and the highest-grossing mobile game in Latin America and Southeast Asia in 2019, according to App Annie.\u00a0<\/p>
Free Fire\u2019s<\/em> success in Latin America and Southeast Asia is due to Garena\u2019s efforts to engage with players at esports events. The Free Fire<\/em> World Cup, which happened in Bangkok, Thailand, already showed the game\u2019s success in early April 2019, peaking at one million viewers<\/a>. EVOS Capital, a squad from Indonesia, won the tournament, but the presence of two Brazilian squads caught Garena\u2019s attention in terms of Free Fire<\/em>‘s growth in South America.<\/p>
Related: Garena reveals esports plans for Brazilian <\/a>Free Fire<\/a><\/em> scene in 2020<\/a><\/strong><\/p>
In Brazil, the Free Fire<\/em> Pro League experienced a surprising leap in viewership during 2019. In February, the first season of the Pro League had a peak of 19,000 viewers<\/a> while only being broadcast on YouTube. The third season, which happened in November and sent two teams to the Free Fire<\/em> World Series in Rio de Janeiro, registered one million peak viewers <\/a>and was live on Facebook, YouTube and Twitch. That’s more than a 500-percent increase in less than a year.<\/p>
The Free Fire<\/em> World Series was also a big surprise for esports fans. The tournament that featured a $400,000 prize pool happened in Rio de Janeiro in November 2019. The winning team was the Brazilians of the Corinthians squad<\/a> and the competition peaked at two million viewers<\/a>.\u00a0<\/p>