Footwear isn’t the first thing that comes to mind when considering esports gear. Keyboards, mice, monitors\u2014that’s more esports’ speed. But sneakers can apparently be optimized for esports players, according to K-Swiss and esports organization Immortals.<\/p>
The footwear brand is partnering with Immortals to create two sneakers for professional gamers, a lifestyle shoe and a technical performance model. It’s a “first-of-its-kind” partnership for an esports team. K-Swiss’ esports offerings aren’t exclusively for Immortals, either. Regular folks will also be able to purchase a pair of either Immortals-branded kicks.<\/p>
Players and teams have long customized already-existing sneakers to coincide with team branding, but a specifically designed technical esports shoe? That’s a first.<\/p>
Related: <\/strong>Vodafone signs global partnership with ESL<\/strong><\/a><\/p>