Ahead of the upcoming League of Legends<\/em> World Championship, Riot Games is set to announce a major sponsorship deal with Mastercard. Based on a report from The Esports Observer<\/a>, the deal has been in the works for a year and should be in place for Mastercard to sponsor Worlds.<\/p>
The reported deal would be big for both companies. One source told The Esports Observer that the deal would be the “biggest deal Riot has ever done.” Recently, Riot Games has faced criticism from the community for its handling of the Worlds production. Riot Games could not secure venues until\u00a0just over a month ago<\/a>, and questions over the\u00a0company’s broadcast plans<\/a>\u00a0led to concerns over the financial viability of the enterprise.<\/p>
Mastercard is well known for its sponsorship of traditional sports leagues<\/a> like the MLB, Champions League, and PGA Tour. The company does have experience sponsoring gaming events<\/a>\u2014in 2013, Mastercard partnered with Alienware to sponsor a Dota 2<\/em> tournament ahead of TI3\u2014but this would be one of its biggest forays into esports.<\/p>