The streaming wars are in full effect. Both Twitch and YouTube are vying for the exclusive broadcasting rights of various popular content creators, some of whom are worth millions of dollars in revenue to a platform.<\/p>
It all started when Ninja left Twitch in favor of a deal with the now-defunct Microsoft streaming platform Mixer. Since then, YouTube has started to make moves of its own.<\/p>
The initial push by YouTube didn\u2019t include particularly prominent content creators, but since joining the platform, streamers like CouRage and Valkyrae have experienced massive growth.<\/p>
In the fall of 2021, though, YouTube began its push in earnest, taking some of Twitch\u2019s highest-paid content creators. And according to YouTube Gaming\u2019s former top exec Ryan Wyatt, this is just the beginning<\/a>.<\/p>