Nenking Group\u2019s Guangzhou Charge is the first Chinese Overwatch<\/em> League expansion team to reveal its name and branding. The company chose Charge for the name to express its vision to \u201clead the esports movement in China and to be at the forefront of innovation,\u201d according to a press release.
<\/p>
The company wanted to create \u201caggressive and bold\u201d branding to represent Guangzhou as the city\u2019s first esports team. \u201cWe want to build an international organization and fanbase, so the goal for our team brand was to create a symbol for Guangzhou that people from all of [sic] the world can instantly recognize,\u201d Guangzhou Charge marketing and creative director Chris Hwang said. \u201cWe took inspiration from the iconic sports logos where simple letters have grown to represent an entire city.\u201d
<\/p>
Related: Toronto\u2019s OWL team wants to represent the city with its Defiant branding<\/a><\/strong>
<\/p>
Expansion teams began releasing their Overwatch<\/em> League branding shortly following the official announcement of eight new teams for season two. So far, Toronto, Atlanta, and Paris have announced their names and colors: Defiant<\/a>, Reign<\/a>, and Eternal<\/a>, respectively. Four teams remain without official branding, but more announcements are expected soon.<\/p>","protected":false},"excerpt":{"rendered":"
