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Co-host of the Ego Chall Podcast. Since discovering esports through the 2013 Call of Duty Championship, Preston has pursued a career in esports and gaming. He graduated from Youngstown State University with a bachelor's degree in journalism in 2021.","sameAs":["https:\/\/www.twitch.tv\/egochallpodcast","https:\/\/instagram.com\/presbyers","https:\/\/x.com\/PresByers","https:\/\/www.youtube.com\/channel\/UCyBWzIXEkKL1OWjVhrDovMg"],"url":"https:\/\/dotesports.com\/author\/preston-byers"}]}},"raw_content":"Nike will become the official apparel provider of the LPL after agreeing to a five-year deal worth nearly 1 billion yuan, which converts to about $144 million, according to Chinese news site\u00a0Lazy Bear Sports. The LPL reportedly issued an official apparel announcement to its teams, saying it had partnered with an unnamed sports brand. On Monday, sources close to both the LPL and Nike confirmed to Lazy Bear Sports that the sports brand was Nike. As a part of the deal, Nike will receive naming rights of the LPL Alliance uniforms,\u00a0and provide clothing, accessories, and shoes to all of the teams. On Lazy Bear Sports' website\u00a0there is a mockup of a possible apparel item that Nike could create for the LPL, specifically for reigning world champions Invictus Gaming in this instance. The item, a white jacket, says \"It's all about believin',\" and has Invictus' logo and name in several places. The partnership between Nike and the LPL comes just a month after\u00a0Royal Never Give Up AD Carry Jian \u201cUzi\u201d Zihao was added to the Nike campaign 'Dribble &,' which features Los Angeles Lakers star LeBron James. In an image spotted on the Nike Basketball Weibo page, Uzi was seen wearing a black shirt that read, \"Dribble & Carry,\" referencing his position in\u00a0League.","apple_news_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/dotesports.com\/wp-content\/uploads\/2018\/11\/19120712\/43880842380_cd3fa08cea_k.jpg","_links":{"self":[{"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/posts\/73639"}],"collection":[{"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/users\/958"}],"replies":[{"embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/comments?post=73639"}],"version-history":[{"count":0,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/posts\/73639\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/media\/73653"}],"wp:attachment":[{"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/media?parent=73639"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/categories?post=73639"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/tags?post=73639"},{"taxonomy":"invoiceable_action","embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/invoiceable_action?post=73639"},{"taxonomy":"internal-label","embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/internal-label?post=73639"},{"taxonomy":"article_type","embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/article_type?post=73639"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/coauthors?post=73639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

Nike signs 5-year, $144 million deal with the LPL<\/title>\n<meta name=\"description\" content=\"Nike will provide clothing, accessories, and shoes to the teams.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dotesports.com\/league-of-legends\/news\/nike-signs-5-year-144-million-deal-with-the-lpl\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nike signs 5-year, $144 million deal with the LPL\" \/>\n<meta property=\"og:description\" content=\"Nike will provide clothing, accessories, and shoes to the teams.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dotesports.com\/league-of-legends\/news\/nike-signs-5-year-144-million-deal-with-the-lpl\" \/>\n<meta property=\"og:site_name\" content=\"Dot Esports\" \/>\n<meta property=\"article:publisher\" 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Co-host of the Ego Chall Podcast. Since discovering esports through the 2013 Call of Duty Championship, Preston has pursued a career in esports and gaming. He graduated from Youngstown State University with a bachelor's degree in journalism in 2021.","sameAs":["https:\/\/www.twitch.tv\/egochallpodcast","https:\/\/instagram.com\/presbyers","https:\/\/x.com\/PresByers","https:\/\/www.youtube.com\/channel\/UCyBWzIXEkKL1OWjVhrDovMg"],"url":"https:\/\/dotesports.com\/author\/preston-byers"}]}},"raw_content":"Nike will become the official apparel provider of the LPL after agreeing to a five-year deal worth nearly 1 billion yuan, which converts to about $144 million, according to Chinese news site\u00a0Lazy Bear Sports. The LPL reportedly issued an official apparel announcement to its teams, saying it had partnered with an unnamed sports brand. On Monday, sources close to both the LPL and Nike confirmed to Lazy Bear Sports that the sports brand was Nike. As a part of the deal, Nike will receive naming rights of the LPL Alliance uniforms,\u00a0and provide clothing, accessories, and shoes to all of the teams. On Lazy Bear Sports' website\u00a0there is a mockup of a possible apparel item that Nike could create for the LPL, specifically for reigning world champions Invictus Gaming in this instance. The item, a white jacket, says \"It's all about believin',\" and has Invictus' logo and name in several places. The partnership between Nike and the LPL comes just a month after\u00a0Royal Never Give Up AD Carry Jian \u201cUzi\u201d Zihao was added to the Nike campaign 'Dribble &,' which features Los Angeles Lakers star LeBron James. In an image spotted on the Nike Basketball Weibo page, Uzi was seen wearing a black shirt that read, \"Dribble & Carry,\" referencing his position in\u00a0League.","apple_news_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/dotesports.com\/wp-content\/uploads\/2018\/11\/19120712\/43880842380_cd3fa08cea_k.jpg","_links":{"self":[{"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/posts\/73639"}],"collection":[{"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/users\/958"}],"replies":[{"embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/comments?post=73639"}],"version-history":[{"count":0,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/posts\/73639\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/media\/73653"}],"wp:attachment":[{"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/media?parent=73639"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/categories?post=73639"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/tags?post=73639"},{"taxonomy":"invoiceable_action","embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/invoiceable_action?post=73639"},{"taxonomy":"internal-label","embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/internal-label?post=73639"},{"taxonomy":"article_type","embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/article_type?post=73639"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/coauthors?post=73639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

Rokurou

{"id":73639,"date":"2018-11-19T12:10:49","date_gmt":"2018-11-19T18:10:49","guid":{"rendered":"https:\/\/dotesports.com\/?p=73639"},"modified":"2018-11-19T14:14:25","modified_gmt":"2018-11-19T20:14:25","slug":"nike-signs-5-year-144-million-deal-with-the-lpl","status":"publish","type":"post","link":"https:\/\/dotesports.com\/league-of-legends\/news\/nike-signs-5-year-144-million-deal-with-the-lpl","title":{"rendered":"Nike signs 5-year, $144 million deal with the LPL"},"content":{"rendered":"

Nike will become the official apparel provider of the LPL after agreeing to a five-year deal worth nearly 1 billion yuan, which converts to about $144 million, according to Chinese news site Lazy Bear Sports<\/a>.<\/p>

The LPL reportedly issued an official apparel announcement to its teams, saying it had partnered with an unnamed sports brand. On Monday, sources close to both the LPL and Nike confirmed to Lazy Bear Sports that the sports brand was Nike.<\/p>

As a part of the deal, Nike will receive naming rights of the LPL Alliance uniforms, and provide clothing, accessories, and shoes to all of the teams.<\/p>

On Lazy Bear Sports’ website<\/a> there is a mockup of a possible apparel item that Nike could create for the LPL, specifically for reigning world champions Invictus Gaming in this instance. The item, a white jacket, says “It’s all about believin’,” and has Invictus’ logo and name in several places.<\/p>

Image via Lazy Bear Sports<\/a><\/figcaption><\/figure> <\/div>

The partnership between Nike and the LPL comes just a month after Royal Never Give Up AD Carry Jian \u201cUzi\u201d Zihao was added to the Nike campaign ‘Dribble &,’ <\/a>which features Los Angeles Lakers star LeBron James. In an image spotted on the Nike Basketball Weibo page, Uzi was seen wearing a black shirt that read, “Dribble & Carry,” referencing his position in League.<\/em><\/p>","protected":false},"excerpt":{"rendered":"