Rapper 2 Milly is pursuing legal action against Fortnite<\/em> developer Epic Games over the use of 2 Milly\u2019s \u201cMilly Rock\u201d dance in the battle royale game.
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Fortnite<\/em> re-packages 2 Milly\u2019s signature dance, popularized in 2014 with his \u201cMilly Rock\u201d video, as a purchasable emote called \u201cSwipe It,\u201d effectively erasing the context and history of the dance move. 2 Milly will take action against Epic for its \u201cmisappropriation, use, and sale\u201d of the dance. The Brooklyn-based rapper told Kotaku in July<\/a> that Epic did not reach out to him regarding compensation or attribution.
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Related: <\/strong>Fortnite<\/em><\/strong> has 200 million registered players<\/strong><\/a>
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Black musicians have been outspoken about Epic\u2019s use of their creative work in-game without attribution or compensation. Chance the Rapper tweeted in July that Epic capitalized on work from black creatives\u2014effectively whitewashing the moves. \u201cImagine the money people are spending on these emotes being shared with the artists that made them,\u201d Chance the Rapper wrote<\/a>. Other emotes include Snoop Dogg\u2019s \u201cDrop It Like It\u2019s Hot\u201d dance, called the \u201cTidy\u201d emote, and BlocBoy JB\u2019s \u201cShoot.\u201d
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Epic has made more than $300 million from the free game’s iOS version alone, according to statistics website Sensor Tower<\/a>. That\u2019s all thanks to the game\u2019s buyable content, like skins and emotes. In July, SuperData Research reported a massive $1 billion in revenue<\/a> generated from Fortnite<\/em> across all platforms.
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At the most recent count in late November, Fortnite<\/em> has more than 200 million registered players<\/a>.
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