Stream Hatchet<\/a><\/figcaption><\/figure> <\/div>
Over the course of the past two years, Ninja\u2019s endorsement portfolio has grown into one of the most expansive of any influencer. In the summer of 2018, he partnered with companies like Red Bull, PSD Underwear, and Uber Eats. <\/p>
This year, those partnerships have grown further into the realm of non-endemic brands including Adidas and Samsung. With Samsung, he\u2019s appeared in multiple nationally broadcast commercials and he recently released a custom pair of shoes with Adidas that sold out almost immediately. <\/p>
In 2018, he broke the mold for influencers with appearances on \u201cThe Ellen DeGeneres Show\u201d and \u201cThe Tonight Show Starring Jimmy Fallon.\u201d But since then, he\u2019s furthered his presence in the mainstream eye by going on Fallon\u2019s show for a second time and doing YouTube appearances in series like \u201cCold as Balls\u201d with Kevin Hart and Bon App\u00e9tit\u2019s \u201cBack-to-Back Chef.\u201d<\/p>
While Ninja isn\u2019t getting the same level of viewership he once was, he\u2019s still as influential as ever. In fact, research released by Twitter showed that in 2019, Ninja was the most talked about personality in gaming on the social media platform. And to kick off 2020, he even became the first content creator to get his own customized Fortnite<\/em> skin. <\/p>
So perhaps obsessing over the numbers and day-to-day audience of someone at the level of Ninja isn\u2019t necessarily the most effective way to evaluate his reach as an influencer. Ninja\u2019s deal with Mixer could be providing him with a certain level of flexibility that makes his growth about more than just grinding out hours and hours of Fortnite<\/em> on stream.<\/p>
Without knowing the exact terms of his deals with various sponsors or his deal with Mixer, it\u2019s impossible to tell exactly what sort of change he\u2019s had to his income in the past year. But it\u2019s becoming more and more apparent that Ninja is evolving into more of an influential figure as opposed to simply being a content creator. <\/p>","protected":false},"excerpt":{"rendered":"
Ninja has become more than just a streamer.<\/p>\n","protected":false},"author":1771,"featured_media":164072,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"gamurs_wordpress_blocks_hide_tags":true,"_is_affiliated":false,"dotesports_deal_href":"","dotesports_featured_video":"","_notify_users":1,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3286],"tags":[],"invoiceable_action":[],"internal-label":[],"article_type":[],"coauthors":[{"id":1771,"display_name":"Max 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Max graduated from the University of North Carolina at Chapel Hill with a journalism and political science degree in 2015. He previously worked for The Esports Observer covering the streaming industry before joining Dot where he now helps with Overwatch 2 coverage.","sameAs":["https:\/\/x.com\/maxonlax"],"url":"https:\/\/dotesports.com\/author\/maxmiceli"}]}},"raw_content":"Ninja made a risky leap of faith last year moving from Twitch to stream exclusively on Mixer after being the platform\u2019s most-watched influencer in 2018 by a long shot. While there\u2019s no doubt that the contract Mixer gave the headband-wearing, crazy-haired gamer was a lucrative one, so far, Ninja\u2019s Mixer channel has failed to achieve even half the success that his Twitch channel had.\u00a0 After joining Mixer at the beginning of August, Ninja averaged just 12,036 viewers through the rest of 2019, down significantly from when he was on Twitch. Prior to leaving Twitch, Ninja was averaging three times that viewer count with an average of 36,146, according to data recorded by Stream Hatchet. From a year-over-year perspective, Ninja\u2019s viewership wasn\u2019t going to improve whether he left Twitch or not. But his average viewership for the last five months of the year also dipped significantly. In 2018, his average viewership was 57,648. The shortcomings aren\u2019t limited to personal comparisons for Ninja, either. In Q4 this year, there were 126 Twitch channels that averaged more than 10,000 viewers, including esports specific channels. Additionally, there were 26 channels, including 18 personality streamers, who posted more hours watched than Ninja\u2019s 6.5 million during the quarter. Realistically, though, this decline was expected. There was a small chance, if any, that Ninja would leave Twitch, the most prominent gaming-endemic streaming platform, and somehow get more viewers. That\u2019s not what the move was about. Sure, Ninja\u2019s average viewership declined, but so did his airtime. Over the last five months of the year, Ninja streamed 475 fewer hours than he did during the same period last year. The drop in airtime might seem strange for a streamer who made sure to have \u201c20K\u201d added to the custom pair of shoes he made in collaboration with Adidas to represent the number of hours he spent streaming before he made it big. But it\u2019s not about the streaming as much anymore for Ninja. He\u2019s become more than just a streamer and been able to reach a much broader audience than most video game influencers by earning high-profile sponsorships that give major exposure and made several appearances on popular TV shows and YouTube series. Over the course of the past two years, Ninja\u2019s endorsement portfolio has grown into one of the most expansive of any influencer. In the summer of 2018, he partnered with companies like Red Bull, PSD Underwear, and Uber Eats.\u00a0 This year, those partnerships have grown further into the realm of non-endemic brands including Adidas and Samsung. With Samsung, he\u2019s appeared in multiple nationally broadcast commercials and he recently released a custom pair of shoes with Adidas that sold out almost immediately.\u00a0 In 2018, he broke the mold for influencers with appearances on \u201cThe Ellen DeGeneres Show\u201d and \u201cThe Tonight Show Starring Jimmy Fallon.\u201d But since then, he\u2019s furthered his presence in the mainstream eye by going on Fallon\u2019s show for a second time and doing YouTube appearances in series like \u201cCold as Balls\u201d with Kevin Hart and Bon App\u00e9tit\u2019s \u201cBack-to-Back Chef.\u201d While Ninja isn\u2019t getting the same level of viewership he once was, he\u2019s still as influential as ever. In fact, research released by Twitter showed that in 2019, Ninja was the most talked about personality in gaming on the social media platform. And to kick off 2020, he even became the first content creator to get his own customized Fortnite skin.\u00a0 So perhaps obsessing over the numbers and day-to-day audience of someone at the level of Ninja isn\u2019t necessarily the most effective way to evaluate his reach as an influencer. Ninja\u2019s deal with Mixer could be providing him with a certain level of flexibility that makes his growth about more than just grinding out hours and hours of Fortnite on stream. Without knowing the exact terms of his deals with various sponsors or his deal with Mixer, it\u2019s impossible to tell exactly what sort of change he\u2019s had to his income in the past year. But it\u2019s becoming more and more apparent that Ninja is evolving into more of an influential figure as opposed to simply being a content creator.\u00a0","apple_news_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/dotesports.com\/wp-content\/uploads\/2019\/08\/23165805\/ninja-mixer.jpg","_links":{"self":[{"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/posts\/216872"}],"collection":[{"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/users\/1771"}],"replies":[{"embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/comments?post=216872"}],"version-history":[{"count":0,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/posts\/216872\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/media\/164072"}],"wp:attachment":[{"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/media?parent=216872"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/categories?post=216872"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/tags?post=216872"},{"taxonomy":"invoiceable_action","embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/invoiceable_action?post=216872"},{"taxonomy":"internal-label","embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/internal-label?post=216872"},{"taxonomy":"article_type","embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/article_type?post=216872"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/dotesports.com\/wp-json\/wp\/v2\/coauthors?post=216872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
