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embracer-group-acquires-entire-lotr-hobbit-ip-rights","name":"Embracer Group acquires Lord of the Rings, Hobbit IP rights

Rokurou

Image via New Line Productions<\/figcaption><\/figure> <\/div>

This is not a deal that came out of nowhere, as Embracer (via Asmodee) already worked with licenses for Lord of the Rings <\/em>trilogy and The Hobbit <\/em>in both board games and card games, publishing over a dozen games within the franchise.<\/p>

However, it does give the constantly expanding company greater access to the IP and potentially exploring new avenues for creation.<\/p>

This move comes alongside Freemode being established as Embracer\u2019s 11th operating group, with a specific focus on retro, classic, and heritage gaming and iconic gaming and media properties\u2014kickstarted by the acquisition of Tatsujin, Bitwave, Gioteck, and an additional agreement to acquire Limited Run Games.<\/p>