Free Fire<\/em> has announced a global partnership with American music producer DJ KSHMR. The DJ will become an ambassador of Garena\u2019s battle royale and will also be transformed into a character in the game.<\/p>
The new character will be named K and can also be called Captain Booyah. The partnership will create an exclusive new song and music video, too. \u201cThe song I wrote for this collab has the intention to inspire people all over the world,\u201d KSHMR said.\u00a0<\/p>
Related: Garena reveals upcoming features of OB24 update in Free Fire<\/em><\/a><\/strong><\/p>
The collaboration solidifies Garena\u2019s strategy to engage with more players by bringing elements from outside of the game, like the recent La Casa de Papel themed event<\/a>. <\/p>
This is Free Fire<\/em>\u2019s second partnership with a DJ, the first being with Alok, a Brazilian music producer who became one of the popular characters in the game. Alok also released the song \u201cVale Vale\u201d<\/a> in a collab with the battle royale and played it live in the Free Fire<\/em> World Series 2019 finals<\/a>.<\/p>
