Europe’s largest telephone operator Vodafone has entered into a global partnership with ESL, as the company continues to invest in esports.<\/p>
The partnership will see ESL add a new segment to its live esports events, called the “Vodaphone View.” Vodafone also plans to market its soon-to-be released 5G technology through the partnership. The technology will supposedly target gamers as a key demographic.<\/p>
With more than 444 million customers worldwide, Vodafone appears eager to tap into an even younger demographic as esports continues to grow into a global past-time. <\/p>
This isn’t Vodafone’s first venture into esports, however, as the company’s Spanish division has previously sponsored G2 Esports domestic League of Legends <\/em>team. Within the past six months alone, the company has also started sponsoring both mousesports as well as taking naming rights<\/a> for Giants Gaming (now Vodafone Giants).<\/p>
\u201cWe are delighted to launch this partnership with ESL and create one of the biggest international networks for esports at a time when audiences are growing rapidly and new technologies are poised to deliver better experiences,” Serpil Timuray, Vodafone Group’s chief operations and strategy officer told European Communications<\/a>.<\/p>
